A Winning Strategy for Ensuring Print and Electronic Document Delivery

25 Jan A Winning Strategy for Ensuring Print and Electronic Document Delivery

Digital marketing has been the go-to marketing strategy for many businesses due to savings on printing costs and expanded reach to consumers. However, the value of digital marketing may be stagnant as consumers have digital fatigue with the countless emails, texts and online ads that inundate them every day. Faced with so many communications, more and more consumers are turning to ad blockers, spam filters and mass delete options to combat email overwhelm.

Meanwhile, print mail is enjoying a resurgence in popularity. Many consumers prefer receiving some communications—like bills and financial statements—in print. Even tech-savvy millennials and Gen Z consumers like direct mail because it makes them feel special. Young people are also more likely to act when they receive physical mail compared to email and consumers of all ages appreciate the tactile experience of opening physical mail. When you think about it, this makes a lot of sense. With physical mail, you can sort through communications, decide which ones are important and discard the rest.

Although businesses love the reach and minimal cost of digital communications, they also have some concerns, which has led to lower-than-anticipated adoption rates. According to Keypoint Intelligence’s 2022 Direct Marketing survey, data privacy and regulations, such as CCPA and GDPR pose the biggest challenge to executing a full digital strategy across multiple channels.  Another big challenge is managing undelivered or bounced emails. Despite these concerns, there’s still a place for email in your marketing strategy. People may prefer physical mail for important communications, but email has the edge when dealing with time-sensitive ones.

The truth of the matter is that you don’t have to choose between one or the other. In most cases, the best strategy is a blend of print and electronic document delivery. Customers can enjoy the convenience of email for low-stakes or time-sensitive issues while opting for physical mail for important communications. Businesses can offset the increased costs of sending paper notices, statements and invoices by increasing ROI through on-time bill payments.

For businesses that want to adopt a hybrid strategy, DATAMATX can help. For example, when emails bounce, we can automatically reroute bills and statements to physical mail delivery with our  Bounce2Print® solution. Bounce2Print is a service that offers a way to reprocess a client’s failed emails and faxes (those that are confirmed to have “bounced”) through an existing print application, ensuring a successful delivery of the document to the customer when the default electronic delivery method is unsuccessful.

Bounce backs are typically received within eight hours of the initial send. Once “bounce” reporting is received, the input data files residing in the Bounce2Print input file repository are compared with the return entries and any matches will trigger a new print job to be created from the original input data— but only for matching records. The result is a winning strategy for your business and your customers.

For more information on how Bounce2Print works, download our brochure here or call your DATAMATX sales representative at 800-943-5240 or email us at sales@datamatx.com.