The Value of Adding Color to Your Invoices and Statements

15 Aug The Value of Adding Color to Your Invoices and Statements

Last month, our blog, The Value of White Space Management, discussed how the effective use of the white space on your regular customer communications can reduce the expense involved in producing separate correspondence pieces, reduce call center traffic, and dramatically reduce postage costs. In this blog, we share how to take that white space management a step further with something just as effective and informative: color.

Color delivers many benefits when used strategically on your customer communications. Invoices and statements are often the sole point of contact between you and your customers and the use of color on those documents is a great way to grab their attention and keep it. According to the color specialists and designers at Colorcom, color can improve readership by 40%, increase learning retention by as much as 78%, and boost comprehension by up to 73%. It makes sense, then, that using something as simple as adding color to speed up the time it takes to locate and understand important information will significantly improve customer satisfaction.

Here are some examples of how companies are successfully using color on their transactional communications:

Highlighting Key Information
• Due dates and amounts: Companies often use bold, bright colors (like red or orange) to highlight payment due dates and outstanding balances. This makes it easier for recipients to identify the most critical information immediately.

Alerts and Notifications
• Overdue payments: To emphasize overdue payments, some companies use a bold color like red for the overdue amount and a gentle warning message, making it clear that action is needed.
• Important notices: Critical notices or changes in terms and conditions are often highlighted in a different color to ensure the customer pays attention to them.

Enhanced Accessibility
• Contrasting colors for readability: For customers with visual impairments, companies use high-contrast color schemes to ensure the text and critical information are easily readable.

Leaders in the print service provider industry (like us) have invested in equipment that allows for more affordable full-color capabilities, to help customers differentiate their business in a competitive market. With the potential full-color documents have for producing positive benefits in a cost-effective way, if you haven’t done so already, it makes sense to start thinking about what it would take to begin producing your invoices and statements in full color. Incorporating color into your ongoing customer communications is a relatively simple step that can yield significant advantages, from improving client satisfaction to enhancing your company’s professional image.