October 2015

If your personal computer has ever crashed, you can probably recall the feeling of panic that came over you. You may have lost valuable documents, a report you spent hours working on and beloved family photos. Now, just imagine if that same scenario occurred to the servers at your company. Your business likely has comprehensive insurance policies that will protect the physical components of the organization, but they will not bring back critical data that has been lost—nor repair the loss of trust from your customers. Unexpected events can happen anytime, so it’s important to add one more insurance policy to your portfolio—a disaster recovery plan.

Although the continued increase in postal rates may be driving organizations to step up the migration of using electronic documents and delivery channels in place of paper statements, companies may want to consider the full range of advantages that paper documents still offer. Chief among these advantages is that paper continues to be a customer preference even in these days of instantaneous electronic communication.

I have just finished my usual round of September travels—starting with the Major Mailers Association, the National Postal Policy Council (NPPC) where I serve on the board, then on to the INg workshop and finally a visit to Graph Expo to see what’s new. I always learn a lot on these whirlwind trips and this one was no exception. This year there was a great deal of buzz around inkjet technology and how it makes it more affordable to add color to our documents to keep print alive and relevant. I will write something about that later. In this newsletter I want to tell you about the NPPC meeting.