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Taking Advantage of “TransPromo” Mailings Can Help Alleviate the
Pain of New Postal Rates
The big buzz in the document industry is the adoption of a
TransPromo strategy when it comes to on-going business
communications with customers. There is a great deal of opportunity
in developing a plan that puts additional marketing pieces and
promotional messages into statements, bills and other transactional
documents. First class mail gets opened and bills get reviewed—which
means you have a captive audience for the marketing messages you
spent a good deal of time and money developing.
To put a TransPromo strategy into motion means combining the
customer name and address database with other customer information
files, like sales history, as well as with promotional text and
applicable graphics. The mix can create timely and relevant
marketing materials that go out with the monthly bill or statement,
all in the same package—or even on the same pages.
DATAMATX makes it possible to combine these two types of
communication vehicles for maximum impact.. Instead of plain black
and white, spot color can be used to highlight certain information
in a document, and even full color can be used to print graphics or
even photographs. Customer information can be gathered from a
variety of sources to mix marketing messages and transactional
content so that the message will address the customer’s individual
tastes and situation. This type of relevant messaging has proven to
generate higher response rates than typical one-size-fits-all
promotional direct mail.
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